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Cochlear: Hear the Difference
Role: Art Director
Copywriter: Storm Sternad
ECD: Brian Watson
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With Cochlear, a whole world of sound opens up to you. You’ll be able to hear your loved ones better and hold conversations with confidence. But most rewarding, the ability to clearly hear nuances of sound you didn’t even realize you’d been missing.
With Cochlear, a whole world of sound opens up to you. You’ll be able to hear your loved ones better and hold conversations with confidence. But most rewarding, the ability to clearly hear nuances of sound you didn’t even realize you’d been missing.
Cochlear is the category leader. It was time they started acting that way.
For Cochlear's first ever global brand campaign, we wanted to break away from the stereotypes of the category. Sterile, unauthentic visuals were replaced with relatable moments recipients could connect with in an intimate and personal way.
The Visuals
The first person perspective was the connective thread throughout the campaign. We wanted to put potential recipients at the center, helping them to consider getting a Cochlear implant.
cochlearamericas Catch the moments that make celebrations unforgettable with a cochlear implant. Discover clarity beyond hearing aids today.
cochlearamericas From opening scenes to closing credits, hear every moment with clarity. See what a cochlear implant can do for you today.
The Tone
At its core, Hear the Difference is about people. It’s about life. And the sounds, big and small, that mean give it meaning. We wanted to let the moments speak for themselves and to shine a light on what hearing unlocks: confidence, belonging and joy.
cochlearamericas Our secret ingredient is clarity. Discover life beyond hearing aids with a cochlear implant.
cochlearamericas Experience game-changing clarity. Kickoff your journey to better hearing with a cochlear implant today.
cochlearamericas From the first spark to the grand finale, hear it all with clarity beyond hearing aids. Explore a cochlear implant today.
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