Dia&Co: Style Without Limits
67 percent of American women are size 14 and up.
Yet, only 7 percent of women’s wear stocked at multi-brand retailers is size 14 or above. Dia and Co. is a subscription box that offers stylish clothes
for the modern plus-size woman.
Dia's plus size stylists will offer styling support through style hacks. Stylists will also be available to answer any personal questions on how to properly style Dia's catalog of clothing.
After creating an account through dia.com, a link will be sent to unlock Dia Doors. Through an AR portal on a phone camera, one will be able to walk inside Dia's closet anywhere. Inside items can be saved to your personal closet, and shared with friends.
To make the process of trying on clothing more enjoyable for plus-size women, the Dia Dress Up Box will help transform subscriber's bedrooms into the ideal fitting room.