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Diet Coke Social
Role: Art Director
Copywriter: Katie Hughes
ACD: Sam Cooper
Prior to 2020, Diet Coke’s platforms were nothing more than product driven messaging and imagery. So, we gave them an unapologetic glow-up by adding sass and substance. A new relevant voice and look that appealed to a new generation of Diet Coke drinkers.
In the current age of social media, confidence has a whole new meaning. Our mission was to have our audience embrace themselves unapologetically and own their so-called flaws like badges of honor.
So we kept it light and relatable while becoming the understanding voice they were searching for.
Pairing lifestyle and product photography with relatable "it me" commentary, we completely transformed the social presence of @dietcoke creating our own fizzy space on the internet. (Becoming the ultimate diet coke bestie wasn't too bad either)
dietcoke 🎶 let’s get fizzical, fizzical 🎶
dietcoke no snooze button needed.
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