Diet Coke Social
Role: Art Director
Copywriter: Katie Hughes

ACD: Sam Cooper
Prior to 2020, Diet Coke’s platforms were nothing more than product driven messaging and imagery. So, we gave them an unapologetic glow-up by adding sass and substance. A new relevant voice and look that appealed to a new generation of Diet Coke drinkers.
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Check out the glow-up above.

In the current age of social media, confidence has a whole new meaning. It's about having the courage to be unapologetically yourself and owning your
so-called flaws like badges of honor.
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So we kept it light and relatable while encouraging our audience to rock their whole selves unapologetically.
dietcoke 🎶 let’s get fizzical, fizzical 🎶
dietcoke no snooze button needed.
dietcoke just gonna have to sip it 
veryyy slowly.