top of page
Diet Coke Social
Role: Art Director
Copywriter: Katie Hughes
ACD: Sam Cooper
Prior to 2020, Diet Coke’s platforms were nothing more than product driven messaging and imagery. So, we gave them an unapologetic glow-up by adding sass and substance. A new relevant voice and look that appealed to a new generation of Diet Coke drinkers.
So we kept it light and relatable while encouraging our audience to rock their whole selves unapologetically.
dietcoke 🎶 let’s get fizzical, fizzical 🎶
dietcoke no snooze button needed.
bottom of page