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Diet Coke Social Refresh
Role: Art Director
Copywriter: Katie Hughes
ACD: Sam Cooper
Prior to 2020, Diet Coke’s platforms were nothing more than product driven messaging and imagery. We gave them an unapologetic glow-up by adding sass and substance. A new relevant voice and look that appealed to a new generation of Diet Coke drinkers.
Short and Sweet...We made Diet Coke cool and relevant again 💁♀️ 💖 ✨
We started from scratch, ditched the dated product messaging and started serving the kind of refreshingly honest content Diet Coke fans had been craving.
During the time of the social rework, confidence had a whole new meaning.
Our mission was to have our audience embrace themselves unapologetically and own their so-called flaws like badges of honor.
We kept it light and relatable while becoming the understanding voice they were searching for.
Pairing elevated slice-of-life scenes with relatable "it me" commentary, we completely transformed the social presence of @dietcoke creating our own fizzy space on the internet.
(Becoming the ultimate diet coke bestie wasn't too bad either 💅)
dietcoke 🎶 let’s get fizzical, fizzical 🎶
dietcoke no snooze button needed.
✨ Content! Content! Content! ✨
A further look into the @dietcoke universe glow-up...
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