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Diet Coke Social
Role: Art Director
Copywriter: Katie Hughes
ACD: Sam Cooper
Prior to 2020, Diet Coke’s platforms were nothing more than product driven messaging and imagery. So, we gave them an unapologetic glow-up by adding sass and substance. A new relevant voice and look that appealed to a new generation of Diet Coke drinkers.
In the current age of social media, confidence has a whole new meaning. Our mission was to have our audience embrace themselves unapologetically and own their so-called flaws like badges of honor.
We kept it light and relatable while becoming the understanding voice they were searching for.
Pairing elevated slice-of-life scenes with relatable "it me" commentary, we completely transformed the social presence of @dietcoke creating our own fizzy space on the internet. (Becoming the ultimate diet coke bestie wasn't too bad either)
dietcoke 🎶 let’s get fizzical, fizzical 🎶
dietcoke no snooze button needed.
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