Johnson & Johnson: Wash Without Worry

A Decontaminating Washing Soap

When it comes to the health of our bodies we primarily focus on what's happening inside of us. Our skin is our largest organ, so why are we not as concerned about what is going on our bodies especially when it comes to water?

PACKAGING

Johnson's decontaminating washing soap will educate and promote safe water usage with the help of the bottles special cap that determines the washing water contamination levels.   

The soap will be packaged in a carrier bag that doubles as a washing glove. 

Copywriter: Gerald Render Jr.
Co-Art Directors: Alejandro Mandujano