Kind Bar: It's Bigger Than the Bar
Role: Art Director
Copywriter: Aaron Araya
In a kind world, KIND will pay for ads that better the world.
OUT OF HOME
PACKAGING: THE KIND BARCODE
Kind Bar will lend their packaging and flavors to various organizations. Each bar will be fitted with a Kind Barcode that will donate 20% of that purchase to the specific cause.
THE KIND MACHINE
In a kind world, all bars help a cause. The bar is free, but the donation is encouraged. Which charity do you support?