KIND BAR: It's Bigger Than the Bar

In a kind world, KIND will pay for ads that better the world.

A DECLARATION

KIND_nytimes-01.jpg

OUT OF HOME

KIND_OOH_2-01.jpg
KIND_OOH_2-02.jpg
KIND_OOH_2-03.jpg

SOCIAL

Kind_social_boysandgirls.png
kind_social_boysgirls_1.gif
Kind_social_parks.png
KIND_Social_parks_1.gif
Kind_social_WWF.png
KIND_social_polarbear_1.gif

PACKAGING: THE KIND BARCODE

KIND_bar_packaging copy-02_edited.png
KIND_bar_packaging copy-03_edited.png
KIND_bar_packaging copy-01_edited.png

Kind Bar will lend their packaging and flavors to various organizations. Each bar will be fitted with a Kind Barcode that will donate 20% of that purchase to the specific cause.

WEBSITE EXTENSION

KIND_OOH_2-06.png

THE KIND MACHINE

In a kind world, all bars help a cause. The bar is free, but the donation is encouraged. Which charity do you support?

Vending_officemock.png
Copywriter: Aaron Araya
PortfolioLogo_Girl-11.png