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Kind Bar: It's Bigger Than the Bar
Role: Art Director
Copywriter: Aaron Araya
In a kind world, KIND will pay for ads that better the world.

OUT OF HOME



SOCIAL






PACKAGING: THE KIND BARCODE



Kind Bar will lend their packaging and flavors to various organizations. Each bar will be fitted with a Kind Barcode that will donate 20% of that purchase to the specific cause.
WEBSITE EXTENSION

THE KIND MACHINE
In a kind world, all bars help a cause. The bar is free, but the donation is encouraged. Which charity do you support?

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