KIND BAR: It's Bigger Than the Bar

In a kind world, KIND will pay for ads that better the world.

A DECLARATION

OUT OF HOME

SOCIAL

PACKAGING: THE KIND BARCODE

Kind Bar will lend their packaging and flavors to various organizations. Each bar will be fitted with a Kind Barcode that will donate 20% of that purchase to the specific cause.

WEBSITE EXTENSION

THE KIND MACHINE

In a kind world, all bars help a cause. The bar is free, but the donation is encouraged. Which charity do you support?

Copywriter: Aaron Araya